Split Test Landing Pages Google Ads

There are two ways to split test landing pages inside the google ads dashboard.

Split test landing pages google ads.

Sign in to your google ads account. Split testing google ads traffic. If your hypothesis involved switching the featured image do that. How to run split landing page tests with google ads experiments.

Basically by showing one ad to your audience half the time and a different ad the other half you can better determine which option delivers the best click through rates and cost per click. From the page menu on the left click ads extensions. Google analytics has a feature called content experiments that allows users to split test page variations right in the program. So for example you can send half of your traffic to one landing page and half of your traffic to another and then you can see which landing page helps generate more leads or sales.

Google optimize can help you test how well various pages work in getting your visitors to accomplish a specific goal such as purchase a product. Split testing is definitely something you should be doing. Make sure your original post click landing page remains the same. Fortunately google ads has a built in a b testing feature so you don t need to guess i ll show you how the two approaches that ppc professionals use to split test their ads and how to know when you ve found a winning ad.

I am using shopify gempages. If it s the headline you re changing update it. Posted by 9 hours ago. At the end of august 2017 google announced a change to the ad rotation options in adwords campaign experiments.

Your first step is to log into your google adwords account and click on campaigns. You can split test things like ads and landing pages. This is absolutely free to use but may have a bit of a learning curve. Split testing google ads traffic.

Does anyone know how to split test landing pages while ensuring the user does not get to see the control version. Either you could create duplicate ads with different landing pages in the same non optimized ad group not recommended or you can set up a new campaign experiment. Google ads split testing is ideally suited for determining which ads deliver the greatest return on investment for your e commerce store. Platforms like instapage make it easy to adjust your page elements for split testing in just a few seconds without the help of it.

Lander is an affordable option that allows you to create and test landing pages. From the navigation menu on the left click all campaigns. Check the boxes next to the ads you would like.